Mulberry-Shining From Inside

For those women who prefer a bag that whispers luxury and chic the Mulberry Bayswater understated design and clean lines is the perfect choice. Interesting to note that the Bond Street shop alone sells 20 Bayswater bags each week with a price tag.

Taking the design of the Mulberry Bayswater iconic classic the Alexa casually chic squashy satchel with its sassy twisted handle is racing to the top as the most sought after bag of 2010. Prices start at £495 for the mulberry bags in Oak Soft Buffalo and increase depending on size.

All the models wore long, red-headed wigs with heavy fringes (right), in the style of singer Florence Welch, who performed with her band Florence and the Machine at a Mulberry party in New York last week. The inspiration, said hairdresser Sam McKnight, was not Welch but the fittings model hired before the show to try on the clothes.

Mulberry Messenger wrote on his blog that because the chestnut, purple and cornflower-blue collection looked so good on the red-haired model, "it was decided to give all the girls the same look… we made 15 wigs to match, all shades of red and auburn".